London Boutique - Joie

I really like this little Boutique JOIE, 37 Marshall street, London W1F 7EZ, 020 7434 3423 just off Carnaby Street. There are no more than 20 dresses made of any one design, costing from £60.00 - sometimes the girls in the shop sit working on the designs in between helping customers. What I love is the wonderful creative entrepreneurship it reflects and the influences of the 1960s and 70s hey day of boutiquedom when designers such as Ossie Clark and Celia Birtwell did very much the same thing.

Joie has no web site - so if you want their clothes you have to visit the shop -